A Customer Centric Proposition Framework, presenting the 4 Key Dimensions particularly suited to today’s rapid innovation cycles, cloud-based applications and SaaS contracts
NEEDS: The business objectives & outcomes that you enable - not just the features and functions
VALUE: How you uniquely deliver value to help customers achieve their ROI targets and associated business KPIs
RISK: Addressing the specific risks the customer may perceive of both you and the transformation
LONGEVITY: Demonstrating how you support the customer's business in the future, as their objectives evolve and needs develop
How is this different to traditional approaches?
Showing the customer how you are different - in ways they need to be considering
Stronger focus on value and needs - elevating the conversation above features and functions
Emphasises difference - avoids the perception that all vendors are the same
Builds partnership from day 1, sharing goals and outcomes
Through identifying and deploying the unique and differentiated value-adding capabilities.
Through greater alignment on delivery needs and capabilities.
Favourable contracting and price negotiation through alignment of capabilities, while considering the long term needs of the customer and how they can be met over the longer term.
By understanding the unique programme risks and mitigating specifically for them.