Criona
Criona
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    • Home
    • What We Do
      • Empower Software Buyers
      • Empower Software Sellers
      • Empowering Change
      • Our Philosophy On Change
    • About Criona
      • About Criona
      • Our Point of View
      • Our Experience
      • Meet The Team
    • Latest
    • Contact Us
      • Contact us
      • Book a call
  • Home
  • What We Do
    • Empower Software Buyers
    • Empower Software Sellers
    • Empowering Change
    • Our Philosophy On Change
  • About Criona
    • About Criona
    • Our Point of View
    • Our Experience
    • Meet The Team
  • Latest
  • Contact Us
    • Contact us
    • Book a call

Criona’s 4D Proposition framework

A Customer Centric Proposition Framework, presenting the 4 Key Dimensions particularly suited to today’s rapid innovation cycles, cloud-based applications and SaaS contracts

NEEDS: The business objectives & outcomes that you enable - not just the features and functions

VALUE: How you uniquely deliver value to help customers achieve their ROI targets and associated business KPIs

RISK: Addressing the specific risks the customer may perceive of both you and the transformation 

LONGEVITY: Demonstrating how you support the customer's business in the future, as their objectives evolve and needs develop

How is this different to traditional approaches?

Showing the customer how you are different - in ways they need to be considering

Stronger focus on value and needs - elevating the conversation above features and functions

Emphasises difference - avoids the perception that all vendors are the same

Builds partnership from day 1, sharing goals and outcomes  

Tell me more

The Benefits of Criona's 4 Dimensional Approach

Higher Return On Investment

Higher Return On Investment

Higher Return On Investment

Through identifying and deploying the unique and differentiated value-adding capabilities.

Faster Implementation

Higher Return On Investment

Higher Return On Investment

Through greater alignment on delivery needs and capabilities.

Lower Total Cost of Ownership

Lower Total Cost of Ownership

Lower Total Cost of Ownership

Favourable contracting and price negotiation through alignment of capabilities, while considering the long term needs of the customer and how they can be met over the longer term.

Lower Risk

Lower Total Cost of Ownership

Lower Total Cost of Ownership

By understanding the unique programme risks and mitigating specifically for them.

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